Yog’s law is a simple principle coined by author Jim McDonald about the direction money should flow in publishing.
“Money flows towards the writer.”
Many authors believe that the only publishing model that follows Yog’s law is traditional publishing, since the author doesn’t have to pay anything for their book to be published.
However, this is not always the case.
Print-on-demand self-publishing has fewer upfront costs than other types of self-publishing, allowing the author to earn back their investment faster. The royalties are also higher than in traditional publishing, so more money is flowing towards the writer per book.
Frequently, vanity publishing doesn’t adhere to Yog’s law. Authors spend a lot of money getting books printed, and it’s hard to make that money back. However, in cases where the author already has a following, or is willing to put in a lot of energy marketing their book, vanity publishing and Yog’s law can work hand in hand.
Hybrid publishing, as the middle ground between self-publishing and traditional publishing, can also have money flow towards the author when used correctly. Hybrid publishers subsidize some of the publishing costs, in exchange for receiving a percentage of book sales. This not only means that authors spend less to publish their book, but that their publisher is invested in the sales of their book.