The 3 Phases of Publishing

It’s easy for authors to start thinking ahead in their book’s process and get distracted by the next steps. However, it’s important to
give each step your full attention, in order to make your book the best it can be.

Phase 1: Creative

The creative phase is all about writing your manuscript. Authors often become stuck in this step because they aren’t treating it like its own distinct phase. This isn’t a time to edit and make changes to your manuscript; it’s just about getting your words onto paper. Your initial draft won’t be perfect, and that’s okay. The next phase is about getting it where you want it.

Phase 2: Publishing

This is the phase where the author starts getting other people involved. Now that you have a rough manuscript, you can read over it yourself and make some edits, but your book won’t succeed unless you bring in a professional editor. You’ll also need other services during the publishing phase, such as layout and cover design.

Phase 3: Marketing

Although you should be building a brand surrounding yourself and your book throughout the whole process, marketing your book for sales is its own distinct phase. It’s at this point that you finalize a book launch date, ideally about three months out, and start reaching out to local bookstores, libraries, coffee shops, and event centers to hold book signings within the first few days after your launch.

Focusing on each phase individually will not only help your book succeed but help declutter your mind throughout the process.