Yog’s law is a simple principle coined by author Jim McDonald about the direction money should flow in publishing.
Book Trailers Help You Sell The main purpose of any marketing tool is to increase sales and book trailers are here to do just that. Over 90% of shoppers report that visuals are the most persuasive factor that affects a purchasing decision. So, a compelling book trailer with attractive
The Audiobook Industry is growing! Audiobook sales rose 22.7% in 2017 according to Audio Publishers Association. Surveys have also shown that a quarter of the U.S. population has listened to an audiobook in the last 12 months. More and more people are finding they enjoy listening to audiobooks in
The publishing industry can be broken down into three categories: traditional publishing, self-publishing, also referred to as vanity publishing, and hybrid publishing. Each have their own advantages and disadvantages, depending on the author’s needs and desires.
Great endorsements will help your book stand out. They bring credibility and professionalism to your work, and give potential readers a taste of the good things your book has to offer.
You’ve finished your manuscript, and you’re excited to send it off to a professional editor. Before you do, make sure that your manuscript is ready for editing, by putting in some editing time yourself. You’ll catch some embarrassing mistakes, and set your manuscript up for success.
How Do Authors Residing Outside the US Get Their Book Published in the US? Many authors have the same goal: to have their manuscript published and distributed in the US and Canada. However, residing in a country outside the US can present a number of challenges. How do I
Many authors have heard of the old saying “show, don’t tell,” but what does it actually mean? Once you fully grasp the concept, it seems simple, but until then, it can be hard to understand.
You’ve finished your manuscript, you’ve read it over, with some help from family and friends, and now you’re ready to hand it over to the professionals. But how do you find the right person to help you turn your work, into which you’ve poured your heart and soul, into the best book it can be?
When submitting their manuscripts to publishing houses, many authors worry that their manuscript is not the proper length that the company is expecting. While good writing trumps everything, there is a standard word count range that publishers want to see.
There are numerous reasons why someone would want to publish a book. From prestige and brand awareness, to making money from book sales, to a love of writing and a desire to get your thoughts out into the world. However, it’s important for authors, especially those publishing for the first time, to manage their expectations and make sure that they’re publishing their book for the right reasons.
It’s easy for authors to start thinking ahead in their book’s process and get distracted by the next steps. However, it’s important to give each step your full attention, in order to make your book the best it can be.
Having a successful book launch is a major indicator of how the book is going to perform over time, so it's important for authors to know what to do, and begin preparing in advance.
It’s every author’s nightmare for their publishing deal to not meet their expectations, but many authors don’t even know what to look for when going into a contract. Here are three things that frequently happen when an author chooses the wrong publisher.